Your Rental Property Listing Description. How to Write Killer Vacation Rental Listing Descriptions. If a potential guest reads through your description until the end, it may mean that they’re interested in booking it. Your email address will not be published. Let’s take what we’ve learned and write up a sample real estate listing description. Source: Jay Thompson, Premier Agent. With this in mind, here are some descriptive words you can use when advertising your rental. Now are some Best opening listing description examples: • “Recently Mid-Century Remodeled Home” • “Optimistic and Spacious First Time Dream Home” • “Snug Bungalow in the Adjacent Hollywood Hills” • “Impressive Estate with Los Angeles. What bed sizes do you have in your rooms? Try to write your listing descriptions as though you’re describing your property to a friend – you’ll capture an informal yet excited tone that will draw your reader in. Help them visualize themselves in your apartment. The description of your property however is just as important as the photographs you use. Writing an eye-catching rental ad can be a challenging task, especially when it comes to avoiding vague or over-used adjectives. 6 Easy Steps to Improve Your Visibility on Booking.com, How to Use TikTok to Promote Your Vacation Rental, 6 Must-Use Tools for a Smarter Vacation Rental Business. Since you only have one shot to get a buyer to notice your ad in a split second, come up with a way to stand out from the crowd. Well, kind of not really…. And the description that you provide should be accurate. Required fields are marked *. Here are some examples that you can play with: In the same way that there are words that help your vacation rental stand out from the crowd, there are definitely some terms you’ll want to steer clear of. If you’d like to keep your description short, you can cut down on mentioning your property’s main stats, like square footage and a number of bedrooms, since those data points are displayed in a different part of your listing, anyway. 1. The main listing description is an opportunity to grab travelers’ eyes and quickly summarize what’s unique about your place. Proofread your rental ad. (Something to keep in mind.) If you’re considering growing your rental property portfolio, chances are you’ve seen the option to purchase a co-op, especially if you’re in New York City... Property management is a profession that overlaps and intersects with many other fields, such as accounting, marketing, construction, law, insurance, and many more. The deal was sealed with these introductory lines: “Pirate’s Life was gutted & rebuilt using reclaimed materials, sweat, & love.” Who wouldn’t love a seaside escape created with such loving attention? Think about all of the questions your potential guests may have and include your answers to your description. Real Estate Listing Description Examples This is a great house description example: Updated Craftsman home on desirable cul-de-sac. Do you have any shops near the vicinity to buy any essentials? To conclude, here’s some expert advice from James Woolley, Director of Totalstay: “Property listings are all too often hastily put together or treated as a last-minute task. Whether it faces a well-kept garden, a tree-lined street, or a dramatic city skyline, describe the best features of your rental’s view. Instead, aim to allure viewers with a carefully composed story of what their vacation will be like at your home. Sometimes agents will have an assistant or someone else on their team with better writing chops write it for them. 45 Must-Have Amenities for Every Vacation Rental Home, 4 Ways to Make Your Vacation Rentals Stand Out on Airbnb Post COVID-19. You can really imagine what it’s like to stay somewhere when the website paints a descriptive picture, and this is exactly what helped Matt Landau double his listing views and triple his inquiry rate. Do you have any public transportation near your property? to write your listing descriptions. Rental listing helps you keep a record of the important details of the rental property. Property Description Examples. An example of a headline using all three is “$1435, 1 Bedroom Home in beautiful Thousand Oaks”. If you’re still struggling to write your own vacation rental listing descriptions? Look at typical real estate ads and you will notice t… Using high quality listing photos is important but a well-written, detailed listing description is what you need to win that first impression and encourage buyers to hit the contact button. How far is it from the nearest train or subway station or bus stop? Keeping a record like this will allow you note down the details like property type, rental price, ownership and the features of the property. For any holiday rental owner or manager that relies on listing sites like Airbnb, Booking.com, TripAdvisor or Homeaway, spending time over property description is an essential and on-going task which is often taken for granted.. What type of mood or atmosphere does your home’s design inspire? Posting your real estate listing descriptions on websites like Craigslist, eBay Classifieds, and Backpage requires an eye-catching, different-looking headline. Mention parking and pet restrictions. Start by putting yourself in your audience’s shoes and think about what details would really entice you, and use this to your advantage. A property description is the written portion of a real estate listing that describes the details of a home for sale or lease. Vacation rentals do not sell their property, but they may write in similarly abbreviated formats. Better Example: This stunning two-story home is on a large lot in a hot neighborhood. Finally, interested buyers crave specifics and book a tour if you can sell them with marketing artistry. Lying on the listing can get you, customers, initially, however, it will not result in the ultimate sale of the properties. Indicate whether you live on-site. Just remember there’s no need to preach to the converted as your site visitors are already looking for a property in your city or town, so think back to what will set you apart from your competitors. We’d love to hear from you! Most of us have a lot of preconceived notions about what a property listing is supposed to look like. Top-rated … $2000.00/mo, $200.00 move-in fee. Whether you love to write or find it a chore, following a few simple steps will help you write a clear, compelling description that quickly conveys key information and gives travelers a sense of what your home is like. If you are a real estate content marketer who is trying to build a website that will rank organically on Google, then you’re likely to run into meta descriptions. Include any shared amenities. Original Example: updated throughout, nice yard, good size for family, but lots of room to grow!! Here’s an example of an abbreviation description and normal write-up. Property description example: Current Cap Rate: 4.7% | Market Cap Rate: 5.4% | Day-One Cash-on-Cash: 6.0% As the exclusive listing advisor, the Bay Area Multifamily Group of Colliers international is pleased to present the opportunity to acquire a property in an highly demanded, in-fill location. This makes... Renovating your rental property can be an overwhelming and expensive process. Note which words and phrases spark your interest, then try to come up with lists of synonyms, keeping in mind that the goal is to differentiate yourself from the competition. Always focus on the specifics – they will be your key to winning over more direct bookings. It’s so easy to get carried away writing about the area as a whole because of course, you love the place! OTAs like Airbnb have updated their content policies and have reported that listings that fail to comply with these guidelines may be removed from their websites. Descriptions account for roughly one-third of a listing and are accompanied by property information (i.e. Just kidding! That’s fine. This should … What grabbed our attention on this onewas the headline, what kept it was the voice. Just be sure to keep it consistent throughout. Have you followed our tips and seen an increase in inquiries? Your listing descriptions are the best chance you have as a business to show off exactly what makes your property a knockout, so you should focus on what your home boasts that no one else around you has. Market the property’s proximity to transit, dining, shopping, etc. Whether you’ve had your vacation rental business five minutes or five years, when you search around for tips and advice on how to best market your property, you’ll be faced with the fact that vacation rental listing descriptions really do change the way guests think about your home. But how can you write a captivating vacation rental description? Good neighborhood too . A property description is the elaborately defined details of any land or property that is going to be sold or rented. Save my name, email, and website in this browser for the next time I comment. You will if you’re in real estate, or well-versed with industry lingo. It can easily be achieved through the tone of your writing. There’s no need to rush your decision. This can go a long way in making sure that your listings are free of errors and geared towards your ideal guest.”. Recently remodeled kitchen includes stainless Viking appliances and granite counters. Buying a Co-Op over a Condo: Must Knows for Property Investors, 3 Qualities to Look for in an Effective Property Manager—from the Owner of a Property Management Firm, Renovating Your Rental Property? By using our services, you agree to the use of cookies. 3 bedrooms/2 baths with detached two car garage and large enclosed yard with rear deck. Whether that’s in your introduction or as headers to break up the content. noise level, condo rules, house rules for parties, etc. With this in mind, here are some descriptive words you can use when advertising your rental. Single Home or Condo (Valued up to $300K), Single Home or Condo ($500K to $1 Million), Warehouse/Distribution (Up to 100,000 sqft). Focus on USPs. For your vacation rental listing to stand out in today’s crowded short-term rental market, you need more than fabulous photos: you also need a great description.. all bedrooms updated w/clean carpet – w/d connections – charming and comfortable home. Considering that Craigslist shows all of the information in the listing, you can drop to 2 if you need the space or want to emphasize one of the three basic factors. Start typing to see results or hit ESC to close. So, you've decided to pull the trigger: 2018 is the year that you're going to hire a property manager. Stroll along winding trails through miles of trees. Here are 6 “tricks of the trade” that’ll ensure your writing packs a punch and reels in customers from the very first line. Use active verbs and avoid cliché adjectives to provide the reader with the most vivid image of their stay, and pair up your story with some high-quality images. Updated February 10, 2020; Originally published March 12, 2019. But you can be the vacation rental around that knows where to spot wildlife, how great the sunset is from that spot up on the hill that tourists don’t usually know about, or who recommends the best places to eat local cuisine. And read about how to set your rent price here. With this listing you can monitor the report and work accordingly. As real estate listing professionals we are writing all the time. Start With the Best Feature. 1. Some examples of the most common guest questions are: Try to give clear answers to these questions and remember to be honest! Is it the quirky poolside cabana or the child-friendly picnic area in the backyard? Please see our recommended property management companies below for your area or filter by property and zip for a perfect match. The rental property market is competitive; for you to stand out in the rental market, you need an attractive rental property listing with photos to match. If you’d rather write a listing description for your home than have your agent do it, you should go for it! If hiring a professional copywriter (or, better yet, a dedicated holiday rental manager) is not possible, get someone to proof-read your listings before they are published on your website. #1: Set the scene, tell a story. But with s… Check out our guide to finding freelance copywriters. Everyone knows the vacation rental industry is growing bigger and bigger each week, so the only way to win more bookings is by creating standout content that obliterates any chance of competition. This website uses cookies to ensure you get the best experience on our website. Use the rest of your description for the details behind the statistic or fact and tie it back to the house you’re listing. Get the latest property management trends delivered right to your inbox. Here are our top tips for writing vacation rental listing descriptions that will help generate more inquiries on your listing or website. Here’s an example of the formula in use: Great for entertaining: spacious, updated 2 bedroom, 1 bathroom apartment in Lakeview, available May 1st. The main task at hand here is to use vocabulary that will convince the right guests to book your place, so before you even begin planning to write your vacation rental descriptions, think carefully about who your target audience is. List nearby amenities, such as great schools, public transportation, freeway access, dining and shopping opportunities. Chances are prospective buyers will want to know more. (so they can fairly estimate how many people the place can accommodate), Are they allowed to party? We work tirelessly to find the best property managers so you don't have to. Once you’ve worked out what your USPs are, weave the rest of your property description around these aspects. It’s best to write in short, succinct sentences that readers can quickly flick through on their mobile devices. So, what are the fundamentals of a killer vacation rental listing title and description? Whenever we write for real estate we are writing real estate context. You might not be the only vacation rental in a few kilometer radii that’s a five-minute walk to the beach or a 10-minute drive to the mountains. Walk to downtown. All rights reserved. Your listing title might be the single most influential piece of written content in your vacation rental listing. The Importance of Listing Descriptions When Selling a Home With so much emphasis on great pictures – and now video – it is easy to let the listing description for the property you are selling fall through the cracks. © 2012 - 2020 lodgify.com. Original hardwood floors in excellent condition. Whoever your audience, remember to always keep the focus on them. While the first job of any good rental ad is to describe the basic specs of the home—number of bedrooms and bathrooms, square footage, etc.—using enticing adjectives can also help drive phone calls. Homes with “shaker cabinets” sold for 9.6 percent more than expected, 45 days faster. Features Attract your Audience. Private, Secluded, Quiet, Friendly, Lively, Urban. ), Transportation cards to help your guests go around, If you have a bathtub, you can leave bath bombs or fragrance oils, “You won’t find any other place like this.”, “Our calendar is filling in quite fast so be sure to book right away to guarantee a reservation!”, “We’d love to host you and your family so I’ll be waiting for an inquiry from you and we can start discussing some more details from there.”, Self-check-in / No-contact check-in services, Include words like “Clean”, “Safe”, “Enhanced cleaning” or “Sanitized” (but never COVID-free or anything like it). Then, a catchy listing title (hello, “Rare Gem Spacious Bungalow in Perfect Condition”), gets them to click-through. See if you can spot some major differences between the two listings. The building is … Words are the key to telling your home’s story. A great target is to aim for roughly 300 or 400 words, especially if those words are broken up into clear sections with sub-headers to help the busy travel planner easily digest your info. If I had all the details about the listing, I would have written the description differently to start with! Can you understand the first property description? For example, if you say something like, “interest rates have dropped by 1.5%,” follow this up with how much easier it is to get into the home you’re advertising. However, as long as you comply with these policies, there are still some things you can include in your descriptions like: Since we know how complicated it can be (especially for those less accustomed to writing) to write a description for your vacation rental, we’ve created a downloadable template that includes a list of power words you can use for your descriptions, a list of vacation rental description examples and a template to guide you through the process. Airbnb tells its users to ‘write how you talk‘ and we couldn’t agree more. It’s important to make sure that your descriptions don’t encourage guests to ignore applicable health or travel advisories, have gatherings that violate health restrictions, promises guests that your properties haven’t been exposed to COVID-19, or mentions that your listing is COVID-free. The conclusions he drew remain very much relevant to the market today: modern travelers prefer well-written, creative and informative content when it comes to choosing their vacation rental. Clearly list rent, lease duration and required fees. Let’s take a look at a few different commercial property descriptions by way of example. Can you make a reader do a double take? How to Write a Short Rental Listing Description 1. We’ve written a guide on the “45 Must-Have Amenities for Every Vacation Rental Home” but some relatively easy and cheap amenities you can offer are: Experts predicted that by 2016, 73% of Americans would use a mobile device to research their vacation options. What Is the Airbnb Enhanced Cleaning Initiative All About? Note the “SEO Keywords Used” after each description so you can see how this process is done. Your home listing details are more than a simple description of your house—the right words help you sell your home. Many vacation rental owners make the mistake of thinking that professional means formal when it comes to writing. Granite, Cherry, Travertine, Pottery Barn, Benjamin Moore. Here’s the Freebie we’re giving away today. Here are our top tips for writing vacation rental listing descriptions that will help generate more inquiries on your listing or website. Be upfront about your rental policies. Named “A Pirate’s Life For Me – Houseboat!”, the enthusiasm on this listing was contagious from the moment we set eyes on it. Listings descriptions with “barn doors” sold for 13.4 percent more, and 57 days faster. You can download it for free by entering your email below and you will receive it in a few minutes in your inbox! And that’s where creative real estate listing descriptions come in. In fact… looking like everyone else is one of the wo… Here’s our example headline: $2,500 – 2 Bed / 2 Bath condo in Old Town Chicago with skyline views of the city and lake. That means professional photos, a helpful property description, updating your calendar, setting rates and – the main focus of this segment – writing a captivating listing title. 30 Words to Use In Your Rental Description. Try to give potential tenants a sense of the rental’s ambiance. Step 2: Do Not Use Red Flag Words. While making a listing, you need to be aware of some red flag words. Your unique selling points (USPs) are what separate you from the pack—the big reasons guests should choose your rental instead of your neighbor’s. All Property Management helps Property Owners find the perfect Property Manager to manage their properties all around the US. Depending on whether your audience is millennials, young families or retired couples, your content will require different language choices. This property description was for a house on the market. At any given moment, a quick scan of Craigslist ads will no doubt reveal many "nice," "charming," "spacious," "clean," "perfect" rental homes available for the taking. Tell a Story below where we have some keywords peppered into the real estate listing description examples. 7 Design Trends to Avoid, 25 Questions to Ask Potential Property Managers. While the first job of any good rental ad is to describe the basic specs of the home—number of bedrooms and bathrooms, square footage, etc.—using enticing adjectives can also help drive phone calls. Some years ago now, industry specialist Matt Landau conducted an experiment on the well-known free advertising site Craigslist using two different descriptions for the same property. 16 Superb Real Estate Meta Description Examples for 2020 Published by Brian E Adams on February 10, 2020 February 10, 2020. On the flip-side, if your rental has of-the-moment appeal, outline its in-demand features. If your home features luxurious or brand-name finishes, call these out. Real Estate listing agents write real estate descriptions, real estate emails, real estate listing flyers, real estate listing letters, real estate listing web… Photo captions provide an overlooked opportunity for brief descriptions that connect the visuals to the experiences guests will have. Real Estate listing agents have to write great context for real estate descriptions. Somewhere between “huge wall of text” and “one sentence” is the sweet spot for the length your vacation rental listing description. Appeal to your audience. Another popular kitchen feature, “farmhouse sink” helped homes sell for 8 percent more. No set up fees, no credit card details, no obligation. In fact, you should ask them for examples of previous listing descriptions they wrote. Differentiate yourself from the competition by telling potential tenants what makes your unit unique. Regardless if you are an experienced writer, or you are a writing novice just trying to get the most out of your listing, these five tips will propel your listings to the next level to ensure you are covering all basis. For example, a property that is not even a thousand square feet cannot be called sprawling. But think about it: Your website is the first point of contact potential bookers have with your vacation rental, so conveying your personality as a host is a must. This description should be bound in the legal frame and structures and it should read all the specifications of the property. Spelling mistakes, unimaginative descriptions, overly long listings and over-exaggeration about the features your property offers can all negatively affect your rental marketing efforts. (e.g. There are many ways you can organize your website’s content into easy-to-digest chunks which will also have a positive effect on your search engine rankings – our expert guide to vacation rental on-page optimization can help with this. We can’t emphasize enough that your unique selling points should be exclusive to your vacation rental, so don’t be afraid to research your competition to familiarize yourself. Property Description #1: Property Description #2: Both of these properties are multifamily properties listed for sale. With this perfect listing you get the best tracker of the property. Close to nightlife with private backyard. It’s essential to make a good first impression; this will give you the opportunity to immediately establish a relationship of trust with the potential guest and convince them to continue their buyer journey on your listing or website. Your email address will not be published. Unfortunately, failing to describe the property well can limit the effectiveness of your listing. The document is prepared by the owners or the landlords when they require to sell or rent their property. Easy, right? Here are 6 steps to creating descriptions that will separate your listings from the rest. All Property Management™ A Buildium Company. The description of your short-term rental serves as a business card for all those potential customers who visit your website or listing in search of the perfect vacation rental. Go the extra mile to stand out from the competitors in your area by mentioning everything and anything that makes your property unique. f your rental has energy-efficient features such as double-paned windows, Energy-Star rated appliances, or a programmable thermostat, be sure to list those. This is something you don’t usually see on most vacation rental descriptions, even if they can make a huge difference and help turn lookers into bookers. A well-written listing has the power to help guests visualize a stay at your holiday rental. Anything that’s larger than a renter might expect—from the master bedroom to the linen closet—should be highlighted. While it’s important to list the rental price and other pertinent information, it doesn’t have to be in the first sentence, because those are key aspects of your rental listing title. Tell renters what to expect from the neighborhood. It’s a very basic example. We’ve all browsed through plenty of other listings before and we’ve subconsciously told ourselves, “Well… I guess that’s what my listing is supposed to look like too.” If you want to learn how to write real estate ads well, the fact of the matter is you don’t need to look like everyone else. A well written real estate description can make the difference between being an average real estate salesperson or a top-notch professional. An amazing home with lots to offer. 2. You don’t want to give the guests a surprise that might not align with their plans. If so, what do they need to keep a note of? Guests will love that you’ve taken the time to deliberately include certain things, especially when they’re weighing up their own decision themselves. Use words that set the scene, then dive into the specifics in subsequent fields. To come up with more possibilities, read through 10 or 20 rental ads before sitting down to write your own. Bear this in mind when you’re writing your vacation rental listing descriptions, as this trend is only increasing. Don’t fall into the trap of thinking it’s enough to attract guests with a long list of all the amenities your property offers. Consider this rental description example: A phenomenal location in a lush setting. If your home has old-fashioned architectural charm, describe the individual elements that contribute to that charm. Try Lodgify free for 7 days. List your house for rent on popular rental websites. Can you make your headline stick out like a sore thumb? The goal of … Why not hire someone else to do it for you. the number of bedrooms) and photographs. Both are properties formerly on the market in Oakland, California. Avoid these marketing words: “TLC”, “cosmetic”, “bargain”, “nice” or “must-see”. This template is an excel spreadsheet that will train you to use A.I.D.A. Than a renter might expect—from the master Bedroom to the use of cookies notions what... The voice you do n't have to to sell or rent their property, they. Experience on our website recently remodeled kitchen includes stainless Viking appliances and granite.. Making sure that your listings from the competitors in your vacation rental description example: updated Craftsman home on cul-de-sac. Making a listing and are accompanied by property information ( i.e, no credit card details, credit. Property management helps property owners find the best tracker of the property headers to break the! 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