If they enter to win it, there’s a good chance they’ll be a potential future customer. This should include what type of photos they need to post, and how they should tag it. One of the most important (and certainly the most complex) components of running an Instagram photo contest is collecting entries and drawing winners. On Instagram, if you double-tap a photo, you like that photo. Cookie Policy Set up a simple giveaway with a holiday-themed prize. For further inspiration and ideas, check out the following Instagram giveaway examples that were a smash hit! If you are hosting a concert or event, consider running a photo contest. Make sure that, when you create the rules for a selfie contest, you add that you might use the content at a later date. You can find the pictures people have uploaded for this contest by searching for the hashtag on Instagram. Facebook Contests Design Tips Security FAQs Sharing some of the best submissions you've already received is a nice way to boost enthusiasm and inspire people to create and share their own entries. A photo challenge is probably the most popular type of Instagram contest. Grow your career. Use a tool like the Woobox comment picker to select a random winner. Build Followers with a “Follow Us” Multi-Winner Giveaway. And the incredible photo contest winners will inspire you to pick up your camera and head … There’s no better way to attract those interested in your business than by giving away a prize closely related to your business, like a gift certificate or tickets to your event. In the aftermath of your photo contest you should be left with a bunch of incredibly valuable user-generated content. Landing Page Contests Fabletics is a big lover of the repost-to-win contest format as you can see! 988 Followers, 1,080 Following, 20 Posts - See Instagram photos and videos from PHOTO CONTEST (@_._photo_._contest_._) In this slightly similar contest, you can ask users to post photos on your hashtag and then have other people vote for the best photo through likes or comments. Plus, when you use @mentions as well as #hashtags Instagram allows you to capture more data like @usernames and timestamps from submissions when you use an app to collect submissions. A popular contest in the food industry is the recipe contest… If it's invalid you can instantly invalidate it and pick a new winner. you’ll want to make it worth your while. Add the hashtag #natgeo100contest in the caption. Here are some of the best types of content you can get your fans to share that will help you attract attention, engage your audience and promote your offering: The exact nature of this content will depend on what your offering is, but using contests to generate photos or videos of your product in action is a brilliant way to get users to share content that promotes your offering in an authentic and relatable way. Here's what you should do instead. ShortStack University, 19 Successful Instagram and Facebook Contest Examples, 3 New Year’s Resolutions Your Business Needs to Make in 2020, How to Integrate Instagram Stories Into Your Marketing, 21 Super Simple eCommerce Promotion Ideas to Boost Your Online Sales, 7 Advantages of Interactive Marketing for Savvy Digital Businesses, Planning an Interactive Marketing Campaign. Plus, material coming from users has the added bonus of being more fresh, trustworthy, relatable and engaging than your own content. What photo contest would work well with your brand? It's a great way to get people excited, engage your audience and best of all, get your biggest fans posting branded photos for their own social circles to see. As a general rule, giving away your own product, or a bundle of your own products makes for an ideal prize, but there are plenty of other brilliant prizes you can giveaway. The two best ways you can do this are getting users to tag all their submission posts either by using a designated #hashtag, or using a @mention to tag your profile in the post. Find out how to easily create discount popups for e-commerce, and all the best ways you can put them to use. If you want to pick winners at random, which is generally the best way to go then you'll need to take a different approach. It’s human nature to want to show off our wit and humor. Now, let’s talk about an engagement silver bullet – hosting a giveaway or contest right from your Facebook or Instagram profile. Encourage your customers to drive more actions using Gleam's tiered coupon scheme. Instant Win Contests While this type of photo contest may not directly promote your offering it can still be a fantastic way to attract attention, form connections, create a fun conversation around your brand and bolster positive associations. Contestants were encouraged to upload photos to Instagram using the #MyMintMoment hashtag to share a story about how their life goals and finances aligned. To do that, make sure you’re collecting the info that will help you grow your business – i.e. Whenever you created a hashtag you need to make sure it's: Learn More About Running a Successful Hashtag Campaign. Having users create and post photos of themselves enjoying your products is essentially getting your fans to share promotional material on your behalf. This will play a pretty big role in your contest so it's important that you get it right. 2. Check Out 150+ Awesome Prize Ideas For Your Photo Contest. Amazon Giveaway is retiring but with Gleam you can run promotional giveaways that are bigger and better than ever. You can run a highly engaging and valuable campaign by getting your fans to submit photos or videos that are relevant and appealing to your audience and niche in some way. Creative or advanced use photos can be anything which goes a step beyond a photo of a happy customer. It’s free and we don’t need your credit card. To comply with Instagram's Promotion Policy you should also make it clear that your contest isn't sponsored by or associated with Instagram, and provide users with your contest's terms and conditions. Read on to find out. Comment to Enter Contests Changelog About ShortStack Video Contests If you've got an active presence on other social media platforms like Facebook, Twitter, YouTube or even Snapchat it's a good idea to announce your photo contest across all of these platforms and encourage your followers to head over to your Instagram page for a chance to win. You can get entrants to upload photos of themselves with your products, videos of your products in action, or anything else that's engaging and valuable. What are the types of contests you can try out for yourself? You should also make it perfectly clear that by entering your contest users are giving you permission to repost and use their content which is incredibly easy when you run your photo contest with Gleam. Firstly, when users tag you in their photos all of their followers who see the post will also see you tagged in it. Hashtags have a highly engaging and social nature to them which makes them great for sharing around. Pick Contest Winners Read more articles by Jessica Miller. Join a community of photographers like you. Whether you choose to run a re-post, upload, tag, comment or follow contest (or a combination of the lot), you can create some real noise on social by putting up a prize. How you use photo contests is entirely up to you. Photo caption contest. Refer-a-friend Contests Buying Page Likes may seem like an appealing strategy, but it's not worth it in the long run. FAQs Offer a giveaway of related swag or products. This could be posting it on Instagram and other social media platforms or displaying it on your website. These simple contests are great for building engagement but if you stop at asking for a like, comment, tag, or follow, you’re missing out on huge potential. – since that is where a significant portion of your audience engages with your brand. You have 24 hours. Turn your promotion codes or discount coupons into a revenue-driving engine by incentivising them. You can do this by individually reaching out to users, or you can automatically ask for permission by including it in your terms and conditions. When it comes to engaging fans, building an audience and promoting an offering, it doesn't get much better than Instagram. Until not too long ago, Instagram's API allowed you to pull in historic posts from hashtags and there were a number of free online tools you could use to randomly pick a winner from a hashtag of your choice. Five winners score a copy of Cecile Richards’ book, Make Trouble, plus a tote bag, bookmark, and Make Trouble pins. Incorporate a UGC aspect to your contest … In this giveaway, collaborating businesses are offering an additional chance to win for following more than one business. 2020 25 Sure-Fire Facebook Contest Ideas; 30 Amazing Examples of Branded Facebook Contests Done Right; Wishpond's Facebook Contest Apps make it easy to create sweepstakes, photo contests, Instagram hashtag contests … Analytics What’s more exciting than a “just because” giveaway? You can allow single, hourly, daily, weekly or unlimited entries. Email Analytics This can be a great way to cross-pollinate your online following and drive even more value from your contest. Give a little something back to those who are loyal fans of your business. You can do this by sharing the content across your own social media channels, incorporating it into your email newsletters, or even displaying it on your website. Check out our documentation on setting up your own contest or check out the app right away! Make sure you’re capitalizing on the trending power of other holidays – they can even be silly, like National Unicorn Day (April 9th). Follow the guidelines in the examples above to gain maximum engagement, and for more Instagram contest ideas, simply search the contest … If you’re an author or your business produces content, you can build a giveaway offering the latest release of what you’ve written. Custom Domains As a consolation offer, offer a discount code in a new post to those who didn’t win so they can purchase products for your event as well. © Try to include a decent amount of information (at … Just remember that you're getting users permission to use their photos. Search for your favourite categories and enter your photos for free today. 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