It only takes a click to unsubscribe. Recommended dashboard: Discover your most popular ads, the campaigns driving ROI, as well as the specific ads driving engagement with this free Facebook Ads dashboard. Before you dive into ways to optimize specific sections of your Facebook ad copy, consider these tips for optimizing your ad as a whole. Facebook ads are primarily focused on driving more “Likes” to your Facebook Page. To make a Facebook Carousel Ad, head into Ads Manager and select a marketing objective which supports the Carousel format—reach, brand awareness, traffic, app installs, lead generation, conversions, or catalog sales. 4 Kick-Ass Tips for Creating Facebook Ads that Convert, Here's How to Get More Likes on Facebook in 2020 (and Reach Millions), How to Use Facebook Like Ads to Grow Your Fan Page & Business. Keep it short: Asana’s ads link description only has five words: “Free for teams of 15.” The message doesn’t overshadow the ad… “Questions are always more effective than statements.”, Design Rush’s Angelina Harper agrees: “I usually write a question that will make my audience think about their needs, and my product is the answer.”, And Ollie Roddy of Catalyst Marketing Agency says that questions are particularly useful for carousel ads: “Starting with a question is a great way to go. Ads of this type are helpful and useful to the customer, making it easier for them to make a decision right away.”, “Always address your audience as if you’re targetting one and only one person,” says Smallpdf’s Hung Nguyen. A stunning visual. They will trust you more, and the price might even attract their attention.”, “It might not be the first thing that comes to mind when you think of great copy, but it’s one of the best things you can do. “Use ‘you’ instead of ‘you all’ or ‘our users.’”, “Personalization maximizes engagement, minimizes CPC, and helps you stand out of the abundance of ads users see every day on Facebook.”, Advance B2B’s Jesse Särmö agrees: “Narrow your audience, talk directly to your buyer persona, and run different ads for different people. Wondering how to get your Facebook ads to work better? Summary: When it comes to writing Facebook ad copy that converts, target the right audience, pick emotion-triggering words, and go big or go home. You decide -- it's your ad. Stop wasting valuable characters on corporate jargon and simplify what you’re trying to say.”, “Your product or service is completely meaningless unless you can illustrate how it directly benefits the customer’s life. Focus on the benefits of what your product/service offers. Show them exactly what you’re offering. These writing tips are intended to take some of the guesswork out of writing copy for your business’s ads. Stuff like: Our website will make your life easier! You'll be glad you did! on February 27, 2019 (last modified on June 8, 2020) • 13 minute read. If we want to get more high-quality fans for our Facebook page, then we HAVE to run Facebook ads. Sure, maybe back in 2011 it was still possible for a fan page to "go viral" & accumulate a bunch of fans for free. 96% of the marketers who responded to our latest survey create their Facebook ad copy in-house. How to Write Facebook Ads That Convert. Do ever struggle with creating Facebook ads that convert? “Is it built from a lookalike audience? A Facebook Ad consists of 2 interconnected parts: an image and text. Support & Digital Marketing. Use Facebook Targeting to Narrow Your Audience, then Write to It. You may want to think about questions like these: Here are the 4 essentials of Facebook ads: It sounds aggressive, but your ad MUST tell people what to do! We won’t spam, ever. It’s the one thing users are going to see. If so, consider what other retargeting information can you leverage in your copy.”. Here’s how this combination … The description provides details and builds trust.”, “Facebook CTA options are limited, but I try to choose the one that most closely matches the action I want the person to take.”. You want to capture attention, so showcase impressive numbers to intrigue your audience.”. Lightbulb Media’s Lewis Kemp agrees: “Attention spans are at an all-time low. Content Marketing But it can't get much clearer than that. Finding the right combination of targeting, ad copy, and ad … Having a strong, clear CTA will greatly increase your conversions. 1. The only way to find the right answer for your business is to run an A/B test—or several—and see which version generates the most clicks and conversions. Facebook ads are very effective for generating sales, customer acquisition costs of $10 or less, How to Structure a Great Content Team: 50+ Experts Share Their Insights, Link Building Emails: 15+ Experts Share Valuable Outreach Advice. Like many types of advertising, a Facebook ad is only as good as its copywriter.. You could be promoting a high-converting campaign from MaxBounty and have an endless budget to work with, but if your copy is weak, you can expert your conversions to be too.. Learning to write better Facebook ads … Writing the ad in a story format helps hook readers and keep their attention.”. These are places where you could probably do with shorter words and sentences.”, “Pay attention to any phrase or sentence that sounds awkward or feels like a tongue twister to say, and clean up these areas.”. “It has to be easy to read. Facebook’s rules are always subject to change. We use ‘storyselling’ as a way to get our potential clients on the same page and make the story relatable to them.”, “Once we’ve told the first part of the story, we try to figure out how to get them to have their own ‘aha’ moment towards the end. Want to take the learning even further? 1. Know Your Audience. Aneesh Babu of Backlinkminds says you should do two things before creating Facebook ads: “Do a competitive analysis and understand your audience.”. Check out a full guide on how to write an effective Facebook Ad that is irresistible to click. It sounds simple, but you’d be amazed how many brands and agencies write multi-sentence captions and ad copy that doesn’t give consumers any direction.”. Grab your copy of our free infographic below. ”, “Based on the location of the headline, it’s the perfect place to showcase special rates or discounts—or to prompt users to act or book now.”, Big Sea’s Autumn Sullivan recommends “breaking down a Facebook ad into its components—text, headline, description, image, CTA—and then defining the purpose of each component.”, “The text should address customers’ pain points and offer solutions. And that’s true for all of the tips our respondents provided. “There is so much content that Facebook users need to sift through every minute,” says Stephanie Sharlow of DesignRush. It’s essential to make an impact on the feelings—not on the brain.”, And according to Jeff Rizzo of The Slumber Yard, “The word ‘exclusive’ has to be in your copy. Keep your copy short and to the point so that the video does the work.”, “If you don’t have a great piece of creative, focus on writing a strong headline and then backing it up with secondary copy.”, Cardswitcher’s Stephen Hart argues that the headline is “the most important copy element when it comes to a Facebook ad. Now, I’m not a social media expert, … Then we target different demographics in those locations -- based on gender, age & interests. For an international company like Post Planner, identifying these targets can be a daunting task -- since so many Facebook users could be potential customers. I would start my ad out by saying, ‘Attention Raleigh!’ What this does is grab the attention of everyone who lives in that area.”, “These two strategies have generated the most customers for my clients.”. Narrow Your Audience – Write For Them. To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast.. Molly is a Facebook ads … Write a sentence, add a line break, write another sentence, add another line break, and so on.”, “I also recommend adding bullet points to your copy whenever possible and relevant.”, “Don’t beat around the bush,” says Taylor Hurff of 1SEO I.T. But my guess is we'll get more upgrades & clicks if we spell out exactly what they'll get when they upgrade. Chris Mechanic of WebMechanix recommends “spending most of your writing time crafting the first 200 characters of text.”, “Think of it like it’s the headline of your ad. How to Produce Paid Facebook Video Ads for Mobile Like a Pro; 9 Tools for Creating Effective Facebook Video Ads that Convert; How to Create a Facebook Video Ad that Gets Attention; … However, just throwing words with an image and slapping a link on it won’t get you … Based on what we’ve learned from our own Facebook ad campaigns, these are the three elements that are critical for a high-converting ad. Facebook Ads is an unbelievably powerful ad platform, and having all the pieces of the puzzle fitting cohesively together will allow you to write copy that maximizes that power. Jessica Greene 4 Kick-ass Tips for Creating Facebook Ads that Convert. Having a compelling ad copy will compliment your image or video which will make your chances of conversion better. Privacy Policy, $0/month, no credit-card required, free-forever version. Most of the marketers who responded create their Facebook ad copy in-house: And nearly two-thirds say conversions are the primary goal for any ad campaign they run: These experts shared their top copywriting tips for creating Facebook ads that convert. Then we list out a bunch of features & benefits you get by upgrading. Targeting your ad to every male in the United States is NOT targeting! Here are the 4 essentials of Facebook ads: 1. This claim catches your attention & also clarifies the value we offer -- saved time. 9 Strategies for Writing Your Best Facebook Ads. When you’re writing copy for your Facebook ad campaigns, only make promises that you can keep. Anything really -- but you definitely don't want every post to be an ad. 7 Tips for Writing Facebook Ads that Convert (w/ Examples) Like many types of advertising, a Facebook ad is only as good as its copywriter. Tell them how they can benefit from your product/service instead of telling them how awesome it is.”. Use these 21 tips (and example ads) to optimize the copy for your next Facebook ad campaign. If so, send a survey to those people and find out what they care about.”, “Is it a retargeting campaign based on a section of your site or (hopefully) a specific page/topic? Recently I've started setting up pages for a few local businesses of mine. And that's a good thing. But things change -- and those times are gone. Terms of Service I'd recommend you target your ads in a similar way if you want your ads to convert. Just saying "Hey, we're awesome" isn't going to do it. You spend your ad budget in a matter of minutes & get nothing in return. N'T going to see people would still click the ad & upgrade of Backlinkminds says you should two! Moonwalks, how to write facebook ads that convert, obstacle courses, etc that sells & let people know exactly value... When it comes to kid birthday parties & I recently started a bounce... 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